What is SEO? Why is it so important in a Digital Marketing Agency?
Let’s understand the concept of What is SEO, Search Engine Optimization (SEO)is a process of enhancing the visibility of a website on search engines like Google, Bing, and Yahoo. This Blog will delve into the significance of Search Engine Optimization and why it is essential for Digital Marketing agency.
What is SEO?
In simple words, Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.
Why Search Engine Optimization is Important in Digital Marketing?
The importance of Search Engine Optimization starts with –
- The desire of the companies to gain more traffic for their websites.
- The ranking over search engines matter because users pay more heed to the first 5 searches on Google.
- The users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.
Internal and External Resources
- For more insights on Search Engine Optimization strategies, check out Moz’s Beginner’s Guide to SEO.
- Explore our internal blog on Search Engine Optimization Best Practices for actionable tips.